Content at Scale

 How leading brands are reshaping their marketing models to keep up with demand 

WITH SPEAKERS FROM:

The Agenda

Welcome and Introduction

The Evolution of Smartshoring

Panel discussion

Audience Q&A

Close

24 NOVEMBER 2PM GMT / 9AM ET

Amnet will be sharing insights on the evolution of Smartshoring, and the opportunities for brands and agencies today in this space. They'll also share guidance on what creative production elements you should offshore and how to maximise agility and cost-effectiveness.

We'll be giving you the opportunity to ask any questions to our expert panel around any of the topics discussed or any more specific questions.

We'll be joined by Moonpig, Bupa and Danone as we discuss how to maximise agility by finding the optimum mix of in-housing, offshoring and outsourcing.

Speakers

Laura Forcetti
Marketing Sourcing, Global 

WFA

Ezio Saponari
Global Sourcing Manager

Danone

Rammy Elsaadany
Head of Video: Creative Studio

Barclays

The race for agility is on. With the ever-increasing demand for content, the explosion of new channels, and an unmovable focus on cost efficiency, many brands are re-shaping how they deliver their marketing. Combine that with the on-going pandemic, marketers find themselves heading towards the perfect storm, trying to figure out: ‘How do I create the right content, at scale, for the right cost?'

In this event, we heard from leading brands and agencies who've evolved their marketing delivery models to answer exactly that. They shared their real life, practical approach and learnings behind adopting new models and how this has maximised their efficiency to deliver the right content at scale.

MODERATOR

David Bevis
Global Client Services Director

Oliver

Nicky Russell
Partner

WDC

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Event Recording

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